My top 5 make-up products – are they cruelty-free?

I change favorites as quick as I change my clothes cause there is always something new and exciting to try out. And even though I want to minimize my make-up collection I still have some trys and errors left. With that being said I want my make-up to be ‘cruelty-free’, and that’s why I’ve made it a goal for me to check out every brand before I buy it. I’ll start with make-up and slowly move over to hair products, perfume, shower gels – you name it. It is in fact 2018 and I can’t believe this isn’t a law already that applies to every brand out there. But I must say there are surprisingly a lot of brands that already have joined the movement.


I’ve picked out my TOP 5 FAVORITE make-up products at the moment, and these are my go to products whenever I wear make-up.

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L’Oréal True Match Foundation & L’Oréal Volum Mega Lashes

Founded in 1909 by Eugene Schueller, Loreal is most likely the biggest name of them all. They have it all, from make-up to hair products to sun lotion and protection to skincare. Other products within the L’Oréal family are: Kerastase, Garnier, Redken, Maybelline, Lance, YSL – just to mention a few.

On L’Oréal’s frequently asked questions they claim not to test any products or ingredients on animals. Never the less, L’Oréal still sells in China and by law all products must be tested on animals there. To be included as ‘cruelty-free’ with PETA for instance, is a requirement that the company does not and will not conduct, commission pay for, or allow tests on animals for any of their ingredients, formulations, and products, anywhere in the world.

From what I understand from my research is that L’Oréal only tests on animals in China. Non the less, if I where to continue to buy from them I would in a way support their actions.

Maybelline Strobing Stick

Maybelline was founded by 19 year old Tom Lyle Williams in 1915 and his first products was a modern mascara inspired by his sister. The company was bough up decades later by L’Oréal, in 1996.

Maybelline does not test their finished products or ingredients on animals except where animal testing is required by law, as it is in China. They have not made it to PETA’s ‘cruelty-free’ list, possible because of their parent company L’Oréal, and the fact that they both still sell in China.

Gosh Anti Redness Mix & Fix Colour Drops

Gosh Copenhagen founded in 1945 in Denmark by Einer Tjellesen. The goal was to focus on business opportunities within pharmaceutical companies, but quickly moved into the cosmetics industry. Today Bo Tjellesen, son of founder, is the director of Gosh Copenhagen with products sold in more than 80 countries.

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The company claims to not use animals to test any products or ingredients. Neither do they commission others to perform animals tests. They also have a new vegan friendly list where products do no contain any ingredients derived from or produced by animals.

It is prohibited to test on animals in Europe which is great news. Non the less, now I have to think about what ingredients there are in all of these products.

Fenty Beauty Killawat / Hu$tla Baby Highlighter
Fenty beauty was established in 2017 by non other than Robyn ‘Rihanna’ Fenty. You probably know this company because it’s been all over social media whenever there’s a new product. Great reviews and amazing products for every skin type and tones. Her slogan is: «Beauty for all».

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Fenty Beauty is cruelty-free and never tests on animals, nor do they allow suppliers or affiliates to conduct animal testing on their behalf. Most products are free from animal byproducts, but it’s not considered a vegan line.


2/5 of my favorite products where from a ‘cruelty-free’ line, and I must say I’m disappointed. I never though L’Oréal wasn’t considered a cruelty-free brand, and because they still sell in China they aren’t considered one. My next move is to use up the products I’ve already purchased, like L’Oréal and Maybelline, but try to find alternatives whenever I’m out shopping for make-up.

‘Cruelty-free’ drugstore make-up: 
– Ardell
– e.l.f
– GOSH
– NYX (Owned by L’Oréal though)
NOT ‘cruelty-free’ drugstore make-up:
– Rimmel London
– Revlon
– Bourjois
– Cover Girl
– L’Oréal
– Maybelline
Just to mention a few. I hope this guide was a bit helpful for you who is interested in supporting brands who do not test on animals.
Elizabeth
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Review: Everyday make-up products

NYX matte lip cream 4-stars

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Easy to apply, non sticky with a matt finish.The only reason this didn’t get a five star rating from me was that it’s not that long lasting, and it can dry out your lips a little.

BareMinerals powder foundation:3-starsbm
This foundation works with your skin and gives you a natural look, perfect for those lazy days where you only need a light coverage. Doesn’t give you a full coverage and  I have gotten some dry patches when using this is curtain areas.

BareMinerals bronze powder:stars-kopi

This is the best contouring powder I’ve every used and it deserves a five star rating. Easy to apply, you don’t need much product and it has lasted me for years.

Smashbox contour trio:2-stars

I was really exited to try this, but truth be told, smash box disappointed me. The lightest color, which is ment for highlighting, is even darker then my regular foundation. The only good thing is the two different shades of darker contour pens. But then again, they are hard to blend.

L’orèal perfect liner:stars-kopisuperliner

By far the best liner I’ve tried. It has a small tip which makes it easy to apply a nice winged liner and you don’t necessarily need a eyelid primer beforehand cause it will stay in place all day.

BareMinerals complexion rescue4-stars

This is a light coverage BB/CC cream. Like all the other Bare Mineral products, it works with your skin and gives you a really nice glow. The only down side is that you don’t get a lot for you money. It’s quite expensive and doesn’t last more then 4 months.

L’orèal volume mascara4-stars

I’ve always gone back to this mascara after trying several different once over the years. It gives you length and volume, and it doesn’t clump. However it doesn’t give you the perfect curl to your lashes even if you use an eyelash curler.


I hope this review was helpful for up and coming beauty products you want to buy. These are products I’ve mostly used over the last year and they are all my honest opinion.

The winner is definitely BareMinerals bronze powder & I will also go back and buy more of NYX matte lip cream.

Elizabeth